bachan’s -
saved by the sauce
By Billy Peck (AD) and Ninet Ayala (CW)
When dinner falls flat, we’re quick to write it off—chalk it up as a miss and move on. But it doesn’t have to be that way. With Bachan’s bold, craveable sauce, any meal can be brought back to life—enhancing every bite and turning the forgettable into something worth finishing.
Social posts and print
Bachans will make print and social posts—featuring bold, character-driven visuals that show how Bachan’s Sauce turn failed meals into big flavors.
Bachan’s Endcaps
Bachan’s will partner with retailers to create in-aisle endcaps featuring simple, rescue-focused recipes—showing shoppers how to turn everyday culinary disasters into something crave-worthy with Bachan’s sauce.
Bachan’s x DoorDash
Hate when your food shows up cold and soggy?
Yeah, same.
That’s why Bachan’s is teaming up with DoorDash to rescue delivery disasters.
When customers report an issue in the app—old fries, soggy noodles, wrong order—they unlock a Bachan’s Flavor Rescue.
With one tap, you can either:
Add a Bachan’s mini bottle to your next delivery, or
Call in the Bachan’s Mobile Rescue Unit to turn a disappointing meal into something actually worth eating.
The Bachan’s Mobile Rescue Unit isn’t just here to save your meals—it’s here for the merch, too. Because let’s be honest, who doesn’t love a good sticker or T-shirt?
Bachan’s Merch
