Reebok X Counter Strike 2
By Billy Peck (AD)
Counter-Strike 2 is a popular shooter game known for its extensive cosmetic system, allowing players to customize their characters with items such as knives, guns, and gloves. A collaboration with Reebok could introduce real-world Reebok gloves into CS2, giving players the opportunity to unlock, equip, and showcase iconic athletic designs within the game.
oohs
OOHs with the same style as military recruitment ads but with Airsoft players instead of members of the military. The copy will also be related to gaming challenging players to try what they do in-game in real life.
Airsoft Activation
Reebok will take over an airsoft field to host a high-intensity, military-style training activation. Select players and streamers are first invited to train with real tactical professionals—bringing the discipline, precision, and teamwork of Counter-Strike 2 into the real world—before opening it up to the general public.
Participants gear up with CS2-inspired loadouts and move through scenario-based missions—bomb defusal, site control, and team elimination—mirroring iconic game modes.
As a bonus, attendees can purchase and wear the limited-edition Reebok gloves featured in-game—bridging the gap between virtual flex and real-world performance.
