waymo - go way more
By Billy Peck (AD), Miles Cohoe (AD) and Courtney Ou (CW)
We have embraced maximalism within our homes, our fashion, and our culture, yet for some reason we’ve accepted expecting less out of our rideshares. As the driverless rideshare option, Waymo is disrupting the industry and putting riders in the front seat – giving consumers more control, more flexibility, and more privacy. Let’s showcase all of the ways Waymo can Go Way More.
In-App Uber + Waymo Activation
In the Uber app, you can schedule a “Ride to Nowhere.” Instead of choosing a destination, you choose a feeling—Calm, Loud, Playful, Adventurous—and a Waymo vehicle takes you on a curated, surprise journey.
No map-watching. No overthinking. Just the experience.
Because sometimes, it’s not about where you’re going—
it’s about the ride.
