Budweiser - The networKING
By Billy Peck (AD) and Iris Deng (CW)
Gen Z have to Network but hate Networking. So, Budweiser turns Dive bars into low-stakes meet ups. Career talk happens more naturally over a Bud, The NetworKing.
networking event Activation
Budweiser’s Networking Club is no longer just a nice concept. By teaming up with bars to host “Networking Club” events, and amplifying them through local ads and creator partnerships on social media, Budweiser brings the idea to life in the real world.
Social Posts and crown Filter
Merchandise
